Audio Packaging
Griffin's Audio line was composed of products that allowed musicians to create, control, and edit audio using
their mobile devices on-the-go or at home. The diverse products ranged from an entire studio interface to a midi controller to cables that supported a very successful DJ app. This project presented a challenge not only in finding a way to make these unique products feel like a cohesive family, but I also needed to make sure that the family met the standards of the Griffin Brand. The graphics were designed to invite the consumer in to pick it up and explore, while the form needed to have an elevated experience that the consumer could interact with while digesting the messaging. As one of my first big family of products that I was tasked with working on, I enjoyed taking this from concept to production and seeing all of the products come together as a unit.
their mobile devices on-the-go or at home. The diverse products ranged from an entire studio interface to a midi controller to cables that supported a very successful DJ app. This project presented a challenge not only in finding a way to make these unique products feel like a cohesive family, but I also needed to make sure that the family met the standards of the Griffin Brand. The graphics were designed to invite the consumer in to pick it up and explore, while the form needed to have an elevated experience that the consumer could interact with while digesting the messaging. As one of my first big family of products that I was tasked with working on, I enjoyed taking this from concept to production and seeing all of the products come together as a unit.
Premium Packaging
This Premium line of packaging showcases a variety of final concepts that were pitched to major retailers. We were tasked with elevating our core brand to incorporate elements that lifted the elegance both in the design of the product as well as the packaging. This packaging proposed better materials and finishes, a simplified layout and a seamless unboxing experience that would make it easier for consumers to view on shelf.
KaZoo Branding and Packaging
A fun project to create, the KaZoo line of products was a way to branch in to a different market for tech products and reach a wider audience for the brand. Targeting teens and young adults with mobile devices, we wanted to keep this line of products very playful and energetic with the design.
Licensed Partners
I had the opportunity to work with some great partners and brands during my time with Griffin Tech.
Below are just a couple of fun packaging items that I was able to help bring to life.
Below are just a couple of fun packaging items that I was able to help bring to life.
